Who ever has said that the Bundesliga is dull needs to re-think after watching this video in which female and male models alike present the new shirts of the Bundesliga clubs by dancing through the broadcast studio. The presenter is Hans Joachim Friedrichs, an icon of German journalism and he is accompanied by Günter Netzer, one of the best players Germany ever had and possibly the best of the 1970s.
Bill Shankly once famously stated:
‘Some people believe football is a matter of life and death, I am very disappointed with that attitude. I can assure you it is much, much more important than that.’
That this is not the case was shown last weekend during the Bundesliga game between Schalke 04 and Eintracht Frankfurt. One of the Schalke banner carriers collapsed 15 minutes into the game. Initially, no one reacted. It was a photographer who alarmed the paramedics and with their help and Schalke
Richard Gutjahr, an articulate German journalist who established his reputation for experimenting with all things online, once summarized the relationship of the Germans and the internet thus: It’s complicated. It is indeed, if one reads the statistics Gutjahr presents. The generation older than 45 years fears that with the internet a general trend to stultify society has commenced. Its’ not just the social anxiety towards the internet, it appears German football also does not embrace new technology.
During a meeting of all executives of Germany’s 36 professional football clubs the introduction of goal line technology such as Hawk Eye as it is used in the Premier League was voted against. The reasons given: too expensive and not technically sound, yet. Read more →